The more compelling the message, the more memorable andĮasier to communicate it becomes. Very often the biggest challenge in running a successfulĪdvertising campaign is keeping the message focused. Metropolitan and family-oriented tourist areas. Where Sleepy Bear's Den Rooms can be found are located in Currently, 496 of the brand'sĥ93 hotels have Sleepy Bear's Den Rooms. Travelodge system, more and more consumers are coming to view TravelodgeĪs their family destination hotel. As the rooms continue to spread throughout the The results of the campaign prove that utilizing these three keyĮlements gets results. Promote at the property-level with great success. InĪddition, the campaign has been consistent enough for franchisees to McDonald House charity for every Sleepy Bear's Den Room booked. In the past the brand has donated one dollar to the Ronald The campaign has also been flexible enough to run alongside other To offer, based on what this market looks for when they book a hotel On the target market it was determined which amenities would be the best The Sleepy Bear's Den Rooms advertising campaign has a clearįocus it is designed to target children and families. Themed rooms are designed for families traveling with children andįeature children's videos, Sleepy Bear drapes, bed spreads, cups, As the Travelodgeīrand mascot, Sleepy Bear represents its commitment to offer aĬomfortable night's sleep at an affordable price. Launched its Sleepy Bear's Den Rooms in 1997. came up with a successful advertisingĬampaign by focusing on these three elements when it developed and Question to ask up front is whether or not it is usable when translated An advertising campaign needs to be around long enough for aįranchisee to make use of it and find it effective. The best campaignsĪre ones that are sustainable over time and can be utilized by theįranchisee. Promotional messages that serve to reinforce and support it.Īnother key concept to consider is consistency. Within the core message should be openings for Underneath it is the core brand message that remains a constant and can It is helpful to think of an advertising campaign as an umbrella. That have long shelf lives but can also be updated as needed to remainįresh without sacrificing the core message. The main goal should be to create something that works on several levelsĪnd can be tailored to fit several markets. While working with the advertising company to develop the campaign, Once this has been established it needs toīe clearly communicated to the advertising agency. Objectives that need to be achieved for both the internal franchisee andĮxternal consumer audiences. To determine a strategy and message the target market needs to be Remain ahead of the competition and improve the company's bottomĪll marketing campaigns need to begin with a clear focus. These three key elements will find it gives them the edge they need to Rest and stand out among the hundreds of others that are competing for In order forĪdvertising campaigns to be successful they need to be a cut above the In today's marketplace, theĬompetition for consumer attention and loyalty is stiff.
Retrieved from Īll successful advertising campaigns have three things in common:įocus, flexibility and consistency. (Marketing magic: franchise systems that excel).
Ingredients of a successful advertising campaign: focus, flexibility and consistency. 2002 International Franchise Association 28 Nov.
Is focus magic free free#
(Marketing magic: franchise systems that excel)." The Free Library. MLA style: "Ingredients of a successful advertising campaign: focus, flexibility and consistency.
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